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MARKETING (IBP)

This track offers students the opportunity to focus on one of the most creative and dynamic industries in today’s business world. Companies around the world need to promote their services and products, increase sales, and manage their image. Students will learn the most significant ways a company can improve its competitive position through classes such as Strategic Marketing, Consumer Behavior, Marketing Management, Marketing Communications, and more.


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SEMESTER 1

  • Embarking on the Global Marketplace
  • Business Statistics
  • Accounting I
  • Communicating About U.S. Business & Politics
  • Principles of Finance
  • SEMESTER 2
  • Marketing for New Marketers
  • Marketing Strategy
  • Global Marketing
  • Social Media Marketing
  • Business Communication I
  • SEMESTER 3
  • PR & Business Communication
  • Interactive Marketing
  • Integrated Marketing Communication
  • Advertising
  • Business Communication II
  • 1 SEMESTER
    option 1 or 2 or 3
    OPTION 1
    BUSINESS STRATEGY
    $3,125
    OPTION 2
    MARKETING STRATEGY
    $3,125
    OPTION 3
    MARKETING & COMMUNICATIONS
    $3,125
    2 SEMESTERS
    option 4
    OPTION 4
    CERTIFICATE IN MARKETING & BUSINESS STRATEGY
    $5,255
    2 SEMESTERS
    option 5
    OPTION 5
    CERTIFICATE IN MARKETING STRATEGY AND COMMUNICATIONS
    $5,255
    3 SEMESTERS
    option 6
    OPTION 6 (eligible for OPT)
    INTERNATIONAL BUSINESS CERTIFICATE IN MARKETING
    $8,220

    LUXURY MARKETING (IBP)

    The Specialization in Luxury Marketing & Communications will expose participants to a course of study focused on an understanding of luxury products for high-end markets. Affluent buyers are less interested in value and more interested in exclusivity. Learn about the strategic and innovative ways to market luxury goods and services in the United States. A special focus in digital communications will help participants integrate social media as a strong component of marketing campaigns. Case-studies from high-end fashion brands, arts, luxury startups, uniquely crafted NYC services, automotive manufacturers, and high-end galleries will be discussed and analyzed.

    LUXURY MARKETING
    1 SEMESTER PROGRAM

    $3,125.00

  • Digital Marketing in Fashion, Luxury & Arts
  • Entrepreneurship in Luxury Arts
  • Fashion, Beauty & Luxury Markets in the U.S.
  • Leadership Skills for Creative Industries
  • Creative Communication for Luxury Brands