Due to the pandemic we are only able to accept payment by credit or debit card.
Alternate arrangements would require pre-​approval by the Director of Student Services in writing.
The CAPS team is working remotely until further notice.
Marketing
Customer Relationship Management

In the high-pressure, fast-paced market of today, companies must grow along with their clients. Review the techniques and practical information needed to develop and nurture long-term customer relationships.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1W9/226:15 PM$645.00

Marketing
Google Analytics: Basic

Take a closer look at Google Analytics and gain deeper insights with this course. This course teaches basic capabilities of Google Analytics in order to understand how users find and use a website. We will cover how to navigate the application, utilize various functions, and identify core metrics that are relevant across various industries. In addition, we will explore basic reporting and dashboards. By the end of the course, participants should be able to comfortably access this data platform, identify how to pull relevant metrics to make more data-based decisions, and have a better understanding of their website's user demographics and behavior.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1M10/256:15 PM$425.00

Marketing
Marketing for New Marketers

Become more familiar with the core marketing activities of market research, consumer behavior, product management, supply chain management and integrated marketing communications. These marketing core bases will be analyzed to provide an understanding for market management.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CM9/206:15 PM$645.00

Marketing
Public Relations And Business Communication

This multidisciplinary, practical course applies the practices of public relations and other business communications in a variety of career settings, including corporations, financial institutions, marketing, advertising/PR agencies, governmental units and institutional settings.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CM9/206:15 PM$645.00

Marketing
Global Marketing

This course will cover international marketing operations including the evaluation of market entry, developing strategies for foreign markets, and redefining the marketing mix in the evolving international environment.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CW9/226:15 PM$645.00

Marketing
Interactive Marketing

Gain valuable information with an overview of interactive promotions including: e-mail messaging, media buying for interactive advertising, search engine optimization, search engine submission and publicity through lists and blogs.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CTu9/216:15 PM$645.00

Marketing
Building Your Brand

Knowing the identity of the brand, keeping the integrity of the brand, and positioning and developing brand standards for use in all communications is essential for marketing. This course will examine methods used by easily recognized brands and what those organizations do to maintain their brand.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1Su, F, Sa11/129:00 AM$645.00

Marketing
Integrated Marketing Communications

This course will teach you how to keep product and service information consistent across channels and covers integration between interactive marketing (SEO,PPC, and banner advertising) as well as traditional advertising methods (print, radio, and television).

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CW9/226:15 PM$645.00

Marketing
Advertising

Advertising is one of the most exciting, fun, and creaitve partsof a company's marketing engine. This class will explore research and planning, developing creative strategy, media selection, translating advertising across media channels, and how to create compelling and memorable messaging.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CTh9/236:15 PM$645.00

Marketing
Marketing Communications and Media Plan Development

The primary goal of a marketing communications plan is to build an integrated program for communicating a company?s promotional messages using advertising, PR, direct marketing, sales promotion, etc. Ideally, your plan should outline each of the promotional tools with timelines and cost analysis.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1Su, F, Sa11/129:00 AM$645.00

Marketing
Marketing Strategy

Creating a logical connection between an overall strategy and its image in the marketplace and in the minds of consumers is the topic of this fascinating course. The incorporation of organizational vision, mission, goals, and objectives into a strategic plan will be highlighted.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 01CTu9/216:15 PM$645.00

Marketing
Marketing Plan Development

A Marketing Plan details the necessary actions to achieve marketing objectives. It can be for the entire company or a product or service, a brand, or a product line. Topics covered include planning segmentation, developing product strategy, and much more.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1Sa11/139:00 AM$645.00

Marketing
Social Media Marketing

Learn the latest interactive promotional strategies and tactics. Social media marketing utilizes a variety of tools and techniques for building your brand, retaining customers, marketing your offerings online, and measuring the success of your efforts.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1Th9/236:15 PM$645.00

Marketing
Special Topics Series: Digital Marketing in Fashion, Luxury & Arts

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

SU21sct: 01CSu, F, Sa7/239:00 AM$645.00

Marketing
Managing Your Reputation in the Digital Age

In this era of digital marketing, one of the most important aspects of a company is its image and reputation. Reputation is not inclusive of just the company and how it operates, but also includes the employees. Topics that will be discussed include marketing, management, customer service, customer retention, and overcoming obstacles on a global platform.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

F21sct: 1Tu9/216:15 PM$645.00