Marketing
Customer Relationship Management

In the high-pressure, fast-paced market of today, companies must grow along with their clients. Review the techniques and practical information needed to develop and nurture long-term customer relationships.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 1W9/236:15PM$645.00

Marketing
Marketing for New Marketers

Become more familiar with the core marketing activities of market research, consumer behavior, product management, supply chain management and integrated marketing communications. These marketing core bases will be analyzed to provide an understanding for market management.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CM9/216:15 PM$645.00

Marketing
Public Relations And Business Communication

This multidisciplinary, practical course applies the practices of public relations and other business communications in a variety of career settings, including corporations, financial institutions, marketing, advertising/PR agencies, governmental units and institutional settings.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CM9/216:15 PM$645.00

Marketing
Global Marketing

This course will cover international marketing operations including the evaluation of market entry, developing strategies for foreign markets, and redefining the marketing mix in the evolving international environment.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CW9/236:15 PM$645.00

Marketing
Interactive Marketing

Gain valuable information with an overview of interactive promotions including: e-mail messaging, media buying for interactive advertising, search engine optimization, search engine submission and publicity through lists and blogs.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CTu9/226:15 PM$645.00

Marketing
Building Your Brand

Knowing the identity of the brand, keeping the integrity of the brand, and positioning and developing brand standards for use in all communications is essential for marketing. This course will examine methods used by easily recognized brands and what those organizations do to maintain their brand.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 1Su, F, Sa11/69:00 AM$645.00

Marketing
Integrated Marketing Communications

This course will teach you how to keep product and service information consistent across channels and covers integration between interactive marketing (SEO,PPC, and banner advertising) as well as traditional advertising methods (print, radio, and television).

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CW9/236:15 PM$645.00

Marketing
Advertising

Advertising is a paid, one-way communication through a medium in which the sponsor is identified and themessage is controlled by the sponsor. Every major medium is used to deliver these messages. Advertisements are usually placed anywhere an audience can easily access. Topics covered include account planning & research, developing ad plans, creative strategy, execution & process, and producing ads for print, electronics & digital media.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CTh9/246:15 PM$645.00

Marketing
Marketing Communications and Media Plan Development

The primary goal of a marketing communications plan is to build an integrated program for communicating a company?s promotional messages using advertising, PR, direct marketing, sales promotion, etc. Ideally, your plan should outline each of the promotional tools with timelines and cost analysis.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 1Su, F, Sa12/49:00 AM$645.00

Marketing
Marketing Strategy

Creating a logical connection between an overall strategy and its image in the marketplace and in the minds of consumers is the topic of this fascinating course. The incorporation of organizational vision, mission, goals, and objectives into a strategic plan will be highlighted.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 01CTu9/226:15 PM$645.00

Marketing
Marketing Plan Development

A Marketing Plan details the necessary actions to achieve marketing objectives. It can be for the entire company or a product or service, a brand, or a product line. Topics covered include planning segmentation, developing product strategy, and much more.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 1Sa11/149:00 AM$645.00

Marketing
Social Media Marketing

Learn the latest interactive promotional strategies and tactics. Social media marketing utilizes a variety of tools and techniques for building your brand, retaining customers, marketing your offerings online, and measuring the success of your efforts.

All classes are offered online. Class sessions are held virtually (Zoom) with our instructors in real time.

sct: 1Th9/246:15 PM$645.00